In May of this year, it looked unlikely that the awards, which have been a regular calendar feature for over 20 years, would be staged in 2020 due to restrictions caused by the pandemic. But later in the year, with the decision to move The Holography Conference online, the IHMA saw an opportunity to stage the awards as an online showcase.
The awards are the industry’s way of recognising unparalleled sector achievement during these difficult and challenging times. More than 25 submissions were sent in video form for the IHMA Board to review and vote on in five different categories.
In choosing SURYS’ TriSTAR™ banknote security thread for the highly sought after ‘Innovation in Holographic Technology’ award, the Board was particularly impressed by the fusion of traditional hologram concepts and magnetics, micro text and UV fluorescence to create a striking security feature. This, with its unique three-way colour changing effects, can be quickly and easily checked by the public to confirm the banknote’s authenticity.
The strong field of submissions was reflected in the strength of winners in the other award categories.
The prizes for the ‘Best Origination’ and ‘Best Display or Emerging Technology Application of Holography’ went to Ultimate Holography’s DMC DeLorean CHIMERA, a 40 by 30 cm, 250 microns, 120-degrees full-parallax full colour CHIMERA from a computer-generated 3D model.
The artist requested a hyper-realistic image combining 3D, high resolution, and natural reflective and diffusive effects. In making the display, the new CHIMERA printer uses low power continuous RGB lasers with separate wavelengths at 640, 532, and 457 nm, to reconstruct a perfect colour balanced image.
The ‘Best Applied Security Product’ award went to Louisenthal for the Micromirror and Hologram LEAD Project. This is a house note that depicts a beam of light from a lighthouse which is visualised as a very luminous, bright and dynamic Starburst effect on the foil – travelling in both directions from the lighthouse.
Hazen Paper Company walked away (virtually speaking) with the ‘Best Applied Decorative/Packaging Product’ award for its 2020 house calendar. Several holographic techniques were integrated into the calendar, included Hazen-Lens behind the dates/months, grey motion for the sky background, colour motion for the dragon’s body and 2-channel fire-lens and colour-motion lens for the fire.
As the awards ceremony was part of The Holography Conference Online, the format allowed all of the awards’ video submissions to be viewed and voted on by conference participants. This led to the creation, for the first time, of the so-called ‘People’s Choice’, the winner of which was Krypten’s Antarctica 200 3D concept banknote with a security stripe combining a volume (3D) hologram with high precision micro-demetallisation (see page 7).
Dr Paul Dunn, chair of the IHMA, commended the standard of entries as extremely high, contributing to an industry that continues to evolve, innovate and secure new markets and applications.
He added: ‘these awards celebrate the very best in holographic achievement and the many remarkable innovations the industry introduces each year. Creativity, flair and design excellence have again shone brightly in the 2020 entries, reflecting how our industry continues to push the boundaries both technically and commercially.’