ZEISS Acquires Ceres Holographics

ZEISS, the German optics and optoelectronics group, has acquired UK-based Ceres Holographics, a specialist in holographic optical elements (HOE) and roll-to-roll hologram manufacturing. The acquisition brings together complementary technologies to accelerate the industrial-scale production of large-format holographic optical systems.

Ceres, headquartered in Livingston, Scotland, will become part of ZEISS Microoptics, an agile and ambitious business unit within ZEISS with a strong focus on industrialising holography for high-volume automotive, aerospace and consumer markets. The acquisition complements ZEISS’ proven ProSight® platform, the core holography technology foundation from which a broad range of industrial applications derive, by adding Ceres Holographics' latest innovations in hologram manufacturing technology. Financial terms were not disclosed.

The move strengthens ZEISS’s efforts to expedite market entry into broader holographic markets, like retail, near-to-eye displays and public transportation. Last year in May 2025, ZEISS and tesa formalised a technical partnership to scale production of large-format holographic optical components, with potential applications including transparent displays for windscreens, side windows and head-up displays (see HOTN June 2025).