All4Labels has collaborated with La Piu Belle Champagne to develop a premium shrink-sleeve solution that enhances the brand’s visual identity and delivers a more engaging consumer experience in the Chilean market.
The project aimed to create packaging that reflected the brand’s premium positioning while combining visual impact with tactile appeal. To achieve this, All4Labels combined advanced decoration technologies with its expertise in shrink sleeve production to develop a highly differentiated packaging solution.
One of the principal challenges involved reproducing complex background colours while maintaining colour consistency throughout production. Multiple rounds of testing and refinement were required to achieve the desired visual quality without compromising the artwork’s integrity.
A key innovation was the introduction of volumetric screen printing on a shrink sleeve, a process that required precise control of print registration and material behaviour during shrinking. Integrating multiple decoration technologies on a shrink sleeve while maintaining production efficiency added further technical complexity.
The final solution features a full-body shrink sleeve that extends to the bottle neck, creating a seamless, premium appearance. Volumetric screen printing adds a tactile dimension that accentuates the bottle’s contours and highlights key design elements. Careful material selection and process optimisation ensure reliable shrink performance and consistent print quality throughout production.
The combination of full-bottle decoration, tactile effects and visual depth gives the packaging a distinctive shelf presence while reinforcing the brand’s premium positioning. The project demonstrates how advanced shrink sleeve technologies can create added value by combining aesthetics, functionality and manufacturing precision.
Commenting on the collaboration, Andrea García Calvo, Marketing Director at VIK Winery, said: ‘when we first held the bottle, we knew the packaging had achieved what we set out to do: make people feel the quality before they even taste it. All4Labels understood our vision and turned it into something tangible’.
