Ceres Holographics, in collaboration with Eastman Chemical Group, a renowned name in chemical solutions, has unveiled the industry’s first fully integrated windshield featuring multiple holographic optical elements (HOEs) inside a single laminate construct.
Ceres has showcased this solution at various automotive events, including the EAC 2024 Conference in Suzhou and Car.HMI Europe, where Andy Travers, CEO of Ceres, also delivered a plenary address on ‘Look Ahead: Smarter Transparent Displays for Enhanced Safety, Comfort, and UX’.
‘Through deep technical collaboration with global supply chain expert Eastman and our ongoing engagement with top OEMs, we are now ready to bring an automotive-grade holographic transparent display HUD solution to market. With increasing concerns about safety distractions caused by other types of in-car information displays, such as large pillar-to-pillar touchscreens and other ‘look down’ displays, this HUD technology presents a viable and attractive alternative,’ said Travers.
Meanwhile, according to Romain Delorme, Global HUD Segment Market Manager at Eastman, ‘we have been working with Ceres for several years to understand the implementation requirements for their HOE films to be integrated in automotive approved windshields in a scalable way. After having produced several proofs of concept of single HUD displays for OEMs, we believe this current implementation of multi-HOE films for transparent displays expands the possibility even further and will be attractive to OEMs who want to differentiate their vehicles, enhance operational safety, and upgrade the overall user experience’.
The solution combines Eastman’s proprietary ‘interlayer solutions’ and Ceres’ HoloFlekt® precision, light- guiding film technology to embed multiple HOEs in full-size films into laminated windscreens. This is paired with a small form-factor projector for a crisp, vivid display without requiring active display or nanoparticle-based technology in the glass.
